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Builder Payment Toolkit
Subscription Pricing Simulator
Back into a recommended monthly price from operating cost and funnel assumptions, then project MRR, ARR, and profit.
Pricing model
%
%
%
%
Subscription outlook
Recommended price
$50.35
MRR
$750.00
ARR
$9,000.00
Net profit / mo
$450.00
Break-even users
5.96
Margin
60.0%
Paying users
14.9
Annual profit proj.
$5,400.00
Examples
- B2C freemium: 200 trials × 8% conversion × 5% churn → price to clear $300 burn at 60% margin.
- High refund category: Raise refund rate and watch required price climb.
Frequently asked questions
- Is churn modeled in steady state?
- Yes—a simplified monthly paying-user yield after conversion, refunds, and churn.
Subscription pricing for builders
Required revenue equals cost divided by one minus target margin; divide by paying users for price.
Pair with the Fee Calculator to stress-take rates before you publish plans.
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